A New England family-owned lumber company approached us to give them a site that was “better” than their old one. They knew that the old site was outdated, and could be hurting their image with potential customers, but they weren’t quite sure what they wanted to accomplish with the new one.
We worked with them through an experience brief, sitemap, and wireframes to establish the direction – a product-focused website that gave customers enough of a snapshot of their products and custom services to get them into the stores, with a secondary focus on providing secure access for contractors looking for special pricing.
Our budget was limited, so I prioritized my time getting the site structure and messaging approach right, and limited templates to the two highest-impact pages – the homepage and the product page.
Tools & methods:
- Experience brief
- Site map
- High-fidelity sketches
- Axure wireframes
- Content models