During my graduate “Testing and Assessment Programs” course, we given the opportunity to work with a big-name corporation on a real-world project.
My group’s client was in the process of developing a mobile mapping application and wanted to get a feel for how people were using Google’s “My Places” functionality for saving and sharing Google maps.
However, they also wanted to learn broader behaviors and attitudes related to saving and sharing location information, including how people find places they’ve never been, and how they communicate location information when meeting up with friends somewhere that aren’t already familiar to everyone.
They hoped that this more general information would lead to insights that they could use when offering a new mobile mapping application to their targeted audience: young, urban users.
To get at these broader answers, we made sure to always explore broad questions first, before narrowing down to Google-specific topics.